West Jefferson is a quaint town with nearly 20 art galleries, shopping and restaurants while still holding onto that "hometown" feeling. Many events take place throughout the year including a twice weekly farmers market during which local farmers and craftspeople sell their goods. Visit Ashe County’s very own Cheese Factory. Watch the fascinating process of cheese making from the viewing area and visit the cheese and gift shop. They sell over 20 varieties of original Ashe County Cheese as well as butter, homemade fudge and everyone's favorite, fresh cheese curd. They also offer other fine cheeses, locally made wines and a variety of gifts, souvenirs and old fashioned snacks and candies. The most famous event is this weekend the Christmas in July Festival. Featuring crafts, food, live music and great family fun.